Master of Sports Management
- Type
- Graduate
- Location
- Online
- School
- Hans Hut School of Business
Program Overview
Pursuing a Master of Sports Management at TMU is a strong next step for students who want to turn their passion for sports into a meaningful career. The sports industry is fast-paced and competitive, and this degree helps you stand out by building advanced skills in leadership, marketing, finance, event management, and sport administration. At Truett McConnell University, the Master of Sports Management is designed for emerging leaders ready to move forward with purpose.
Why Study Sports Management at TMU?
The Sports Management program equips students to lead in athletics, sports marketing, event management, and organizational administration. Students gain:
- Business foundations applied to sports industries
- Leadership development grounded in ethical principles
- Practical preparation for careers in collegiate, professional, and nonprofit sports organizations
- Opportunities for experiential learning and networking
Program Format
- Delivery Mode: 100% online, asynchronous
- Program Duration: Three semesters
- Credit Hours: 36 credit hours
- Start Dates: Multiple terms per year (e.g., Fall, Spring, Summer).
Career Outcomes
- Athletic Directors
- Sports Marketing Professionals
- Director of Operations
- Team and league support staff
- Sports data and analytics coordinators
- Sport organization and association leaders
- Athletic Coordinator
- Collegiate athletics
Program Features
Truett McConnell University’s Master of Sports Management is designed to equip you with the knowledge, skills, and ethical foundation needed to lead in today’s sports industry. Courses include:
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Explores international sport markets, governance, and cross-cultural sponsorships. Students analyze global expansion, economic impact, and brand partnerships, preparing for careers in international sport management and global sponsorship development.
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Focuses on leadership, conflict resolution, and diversity in sport organizations. Students tackle real-world challenges, including athlete activism and crisis management, emphasizing inclusive leadership and effective organizational strategies.
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Covers data-driven revenue strategies using tools like SQL and Tableau. Students analyze real-world sport data to optimize ticketing, sponsorships, and fan engagement, developing actionable insights for sport organizations.
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Examines logistics, security, and sustainability for sport venues and mega-events. Students learn to manage operations efficiently while enhancing fan engagement and implementing innovative monetization strategies.
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Analyzes revenue streams including sponsorships, media rights, licensing, and ticketing. Students design strategies to maximize revenue and build long-term partnerships for professional, collegiate, and global sport organizations.
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Challenges students to develop innovative solutions for emerging sport industry issues like NIL, mental health, and media disruption. Collaboration with sport organizations applies theory to practical, forward-thinking leadership strategies.
Accreditation
The Master of Sports Management (MSM) program is currently in candidacy for accreditation and is not yet accredited by ACBSP. ACBSP accreditation applies only to the business programs that have completed the accreditation process and are formally identified as accredited.
Admissions Requirements
Minimum graduate admissions criteria must be met along with the following requirements.
- Have a minimum cumulative GPA of 2.75 on a 4.0 scale. However, students with a 2.5 to 2.74 grade point average may be allowed entrance to the program on a probationary basis. Those who are admitted on a probationary basis must maintain a GPA of 3.0 or higher in their first semester of attendance. A minimum cumulative GPA of 3.0 is required to graduate.
- Provide two Personal Recommendation Forms (forms are available through the admissions office). The references are required from persons other than relatives who have known the applicant personally for at least two years. The references should communicate the applicants’ qualifications and professional attributes.
- For incoming non-business majors, the following prerequisites are required:
- BU310
- BU340 (or comparable course)
- Any additional information as requested by the Admission’s Committee.
Program Faculty
TMU's School of Business is filled with many talented, passionate, and excellent professors who are passionate about their students and helping them fulfill their calling.
