Marketing and Communications
Brand Style Guide
The brand style guide provides the information and tools you need to effectively communicate with your constituents and promote the TMU brand.
Our goal is to support the mission and tell the story of Truett McConnell University. In doing so, it is important to accurately and consistently represent TMU through branding visual elements and messaging.
The Office of Marketing and Communications has two primary functions:
- To promote strong brand awareness of TMU internally and externally.
- Support, empower, and provide guidelines for faculty, staff, alumni, and friends of TMU to meet their recruitment, retention, and communication goals.
Visual Identity
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Consistent use of color plays an integral role in ensuring that the University’s brand is visually unified.
Primary Colors
Truett McConnell’s official school colors — TM Navy and TM Gold — serve as the primary color palette that should be featured in all communications, merchandise and branding in every school and department.
TM NAVY
PMS #539 C, CMYK / CP 99, 81, 46, 47, #539 U, #540 UP
HEX #002A46
RGB 0, 38, 58TM GOLD
PMS #123 C, #123 CP (0, 22, 83, 0), #7404 U, #7404 UP
HEX #FFC61E
RGB 255, 199, 44Secondary Color
The secondary color palette of light blue can serve as an accent color. The accent color should be used only when TM Navy and TM Gold are prevalent in publications.
TM LIGHT BLUE
PMS #536 C
HEX #A2B2C8
RGB 162, 178, 200
CMYK 34, 17, 2, 7Color Combinations and Contrast
TMU assets are available in several combinations of TM Navy, TM Gold and white. It is important to consider proper brand application as well as contrast when applying a TMU logo. Examples of acceptable color combinations:
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Academic Seal (President’s Seal)
The Academic Seal is the most formal representation of the Truett McConnell University (TMU) brand, and its use requires express permission by the Vice President of Academic Services. To request the use of the seal, contact mdisseau@tmu.edu.
Primary Institutional Wordmark
Primary Institutional Logo
School Logos
Bear head -Monogram lockup (Athletics Use Only)
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There are a number of typefaces which the University uses on a consistent basis.
These fonts have been selected for their clean academic look and versatility and are recommended for use in all institutional publications (i.e. tests, syllabi, email, presentations, letters, etc.). Athletics publications should refer to Athletics Typography.
Official Typography
Minion Pro
Gotham
Alternate Typography
If you do not have access to the official University typefaces, please use one of the following options:
Garamond
Arial
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“The mission of TMU is to equip students with the Truth, through a Biblically centered education, to fulfill the Great Commission.”
To review our identity, mission, and core values, visit About TMU.
The following points may be used when referring to TMU:
- Truett McConnell was chartered on July 23, 1946 to train up a generation of ministers to pastor churches and students who would love Christ. This same vision stays intact and only grows and expands.
- Scripture is the foundation for everything we do and of all that we are.
- Students get a biblical education, inside and outside the classroom.
- All undergraduates are required to take the Great Commission minor.
- We’re preparing students not only for a career or to receive a paycheck, but to fulfill God’s high calling on their lives.
- We’re located in the beautiful Northeast Georgia Mountains in Cleveland, Georgia.
- All full-time faculty have signed the Baptist Faith and Message 2000.
- TMU has 50 undergraduate and graduate programs of study, a mixture of both online and on-campus classes. We offer a wide array of bachelor’s programs of study including Biology, Business Administration, Christian Studies, Criminal Justice, Education, Exercise Science, History, Humanities, Music, Nursing, Psychology, and World Missions.
- Master’s degree offerings at TMU include a Master of Arts in Bible and Theology, Master of Christian Studies, Master of Arts in Theology with Thesis, Master of Divinity, Master of Arts in Global Studies, Master of Arts in Counseling, Master of Arts in Global Mental Health, Master of Arts in Clinical Mental Health Counseling, Master of Business Administration.
- Online graduate degree offerings include an M.A. in Theology with Thesis, a Master of Business Administration, and a Master of Divinity.
- Residential students live and learn in a community of faith with personal attention from TMU faculty.
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Procedure & Communication
In the event of inclement weather or an emergency, Truett McConnell University (TMU) will announce one of three statuses: campus open, delayed/early closure, or closed. Updates are shared via the TMU website banner, Truett email, automated phone calls (if on file), social media, and local radio/TV stations.
Delays & Closures
When weather develops overnight, announcements are typically made by 6:30 a.m., with updates provided each day if conditions persist. Even if campus remains open, travel conditions may vary – use caution and notify your supervisor or instructor if you are unable to travel safely. Student, faculty, and staff safety is always the top priority.
Branded Templates
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There are several different PowerPoint templates that are available for use. Please download from the PowerPoint Link prior to editing the file.
EMBEDDING FONTS IN POWERPOINT
It can be difficult to use some of our brand fonts in PowerPoint presentations since different computers may not have the same fonts installed. To avoid this, you can embed a font in the presentation.
- On the application menu, select Preferences.
- In the dialog box, under Output and Sharing, select Save.
- Under Font Embedding, select Embed fonts in the file.
- Embed all characters in a font so others can edit or present the file.
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Digital Letterhead Template
A digital version of the TMU letterhead template can be customized and printed as needed. Type should be set in 9 pt. Georgia Regular at 14 pt. leading. Download
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Download a TMU-branded Zoom background to bring a professional, university-approved look to your virtual meetings and online classes. It’s easy to use and helps you represent TMU clearly in any remote setting.
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The email signature plays a crucial role in showcasing the Truett McConnell University as a cohesive brand and maintaining consistency reinforces our message.
Copy the email signature formatting here
Need help with your email signature, email bwood@tmu.edu.
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Business Cards
Through this ordering system, employees may customize their business cards with horizontal and vertical as well as one- or two-sided print options. Follow the instructions below to order and pay, and contact the Office of Marketing and Communications if you need assistance.
Instructions:
- Create an account on the TMU Vistaprint Portal (opens in new window) and follow the instructions to login, or if you have already created an account, login using the email address and password previously selected.
- Under the product you wish to order, click “Customize and Order.” (NOTE: Athletics staff are required to select the options that use the TMU bear head logo. All other employees should select the options that use the TMU word mark – emblem lockup).
- Enter required content where appropriate and make sure to unclick “Use Company Defaults.”
- Review your order and select a quantity. Make sure to order envelopes, as needed, to accompany note cards. Envelopes do not automatically accompany note cards.
- Follow the instructions and use your departmental credit card to purchase. (NOTE: Orders should be approved by the head of the department or school ordering).
Stationary
The following items may be ordered through the Office of Marketing and Communications (marcom@tmu.edu). Be sure to include item, quantity, budget code, and the date these items are needed and we will get a quote for your order.
Envelopes
- #10 generic
- #10 window
- #10 business reply
- 6 1/2 x 9 1/2″ catalog
- 9 x 12″ catalog
- 10 x 13″ catalog envelopes
Letterhead, 8 1/2 x 11″
Mailing labels, 4 x 3″
Name Badges
To order name badges for your area, visit the Naagtag website and follow these steps:
- Enter the names and titles exactly as they should appear on the badge or upload a file that contains the names and titles. NOTE: Two lines looks best but three lines will fit on the badge.
- Select the quantity of name badges.
- Click Add to Cart.
- Review the items in your cart and click Proceed to Checkout.
- Select the order option, either three days or one day production time.
- Create an account that you will use for all future orders.
How Can We Support You?
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The Office of Marketing and Communications can help you get the word out about your upcoming events and important announcements through the public website (www.tmu.edu) and social media (Facebook, Instagram, Twitter, and YouTube). If you are interested in print brochures, postcards, and handbills, we can help through design services as well.
Echoes Magazine Story and Spotlight Ideas
One of the most effective ways to tell the TMU story and get the word out about who we are to the right constituents is to share stories and student and employee spotlights with our local, digital media, and the Echos Alumni Magazine. You can help spread the word by letting us know what is going on in your area or if you know someone at TMU who should be highlighted. Send your ideas to marcom@tmu.edu.
Include as much information as you have, and we’ll take care of the rest.
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Website Requests
Found an error on our site? Please submit your update request to rscott@tmu.edu
Please allow one week for all updates to be resolved.
Other Services
Request Our Services
Website Requests
Found an error on our site? Please submit your update request to rscott@tmu.edu
Please allow one week for all updates to be resolved.
Other Services
If you would like to request graphic design, photography, or the use of any TMU logo, design element, or asset, please submit the form below. Official use guidelines can be found above.
TMU Branding Asset Request Form
