Marketing and Communications

Consistent use of color plays an integral role in ensuring that the University’s brand is visually unified.

Primary Colors

Truett McConnell’s official school colors — TM Navy and TM Gold — serve as the primary color palette that should be featured in all communications, merchandise and branding in every school and department.

TM NAVY

TM GOLD

Secondary Color

The secondary color palette of light blue can serve as an accent color. The accent color should be used only when TM Navy and TM Gold are prevalent in publications.

TM LIGHT BLUE

Color Combinations and Contrast

TMU assets are available in several combinations of TM Navy, TM Gold and white. It is important to consider proper brand application as well as contrast when applying a TMU logo. Examples of acceptable color combinations:

Academic Seal (President’s Seal)

The Academic Seal is the most formal representation of the Truett McConnell University (TMU) brand, and its use requires express permission by the Vice President of Academic Services. To request the use of the seal, contact mdisseau@tmu.edu.

Primary Institutional Wordmark

Primary Institutional Logo

School Logos

Bear head -Monogram lockup (Athletics Use Only)

There are a number of typefaces which the University uses on a consistent basis.

These fonts have been selected for their clean academic look and versatility and are recommended for use in all institutional publications (i.e. tests, syllabi, email, presentations, letters, etc.). Athletics publications should refer to Athletics Typography.

Official Typography

Minion Pro

Gotham

Alternate Typography

If you do not have access to the official University typefaces, please use one of the following options:

Garamond

Arial

“The mission of TMU is to equip students with the Truth, through a Biblically centered education, to fulfill the Great Commission.”

To review our identity, mission, and core values, visit About TMU.

The following points may be used when referring to TMU:

• Truett McConnell was chartered on July 23, 1946 to train up a generation of ministers to pastor churches and students who would love Christ.  This same vision stays intact and only grows and expands.
• Scripture is the foundation for everything we do and of all that we are.
• Students get a biblical education, inside and outside the classroom.
• All undergraduates are required to take the Great Commission minor.
• We’re preparing students not only for a career or to receive a paycheck, but to fulfill God’s high calling on their lives.
• We’re located in the beautiful Northeast Georgia Mountains in Cleveland, Georgia.
• All full-time faculty have signed the Baptist Faith and Message 2000.
• TMU has 50 undergraduate and graduate programs of study, a mixture of both online and on-campus classes. We offer a wide array of bachelor’s programs of study including Biology, Business Administration, Christian Studies, Criminal Justice, Education, Exercise Science, History, Humanities, Music, Nursing, Psychology, and World Missions.
• Master’s degree offerings at TMU include a Master of Arts in Bible and Theology, Master of Christian Studies, Master of Arts in Theology with Thesis, Master of Divinity, Master of Arts in Global Studies, Master of Arts in Counseling, Master of Arts in Global Mental Health, Master of Arts in Clinical Mental Health Counseling, Master of Business Administration.
• Online graduate degree offerings include an M.A. in Theology with Thesis, a Master of Business Administration, and a Master of Divinity.
• Residential students live and learn in a community of faith with personal attention from TMU faculty.

Procedure & Communication

In the event of inclement weather or an emergency, Truett McConnell University (TMU) will announce one of three statuses: campus open, delayed/early closure, or closed. Updates are shared via the TMU website banner, Truett email, automated phone calls (if on file), social media, and local radio/TV stations.

Delays & Closures

When weather develops overnight, announcements are typically made by 6:30 a.m., with updates provided each day if conditions persist. Even if campus remains open, travel conditions may vary – use caution and notify your supervisor or instructor if you are unable to travel safely. Student, faculty, and staff safety is always the top priority.

The Office of Marketing and Communications can help you get the word out about your upcoming events and important announcements through the public website (www.tmu.edu) and social media (Facebook, Instagram, Twitter, and YouTube). If you are interested in print brochures, postcards, and handbills, we can help through design services as well.

Echoes Magazine Story and Spotlight Ideas

One of the most effective ways to tell the TMU story and get the word out about who we are to the right constituents is to share stories and student and employee spotlights with our local, digital media, and the Echos Alumni Magazine. You can help spread the word by letting us know what is going on in your area or if you know someone at TMU who should be highlighted. Send your ideas to marcom@tmu.edu.

Include as much information as you have, and we’ll take care of the rest.

Website Requests

Found an error on our site? Please submit your update request to rscott@tmu.edu

Please allow one week for all updates to be resolved.